Ann Cabot Stockett's profile

Poster and Social Media Posts Project - Holiday 5K

For the poster and social media posts project, we were to create a poster and corresponding social media posts for a charity event. I chose to do a 5K race because of my personal love for exercising and my experience running in charity races. I decided to do a Christmas themed race to entice viewers to sign up because of the fun costume competition and the cookies and hot chocolate treat at the finish line. We went through several weeks’ worth of a design process, creating brainstorming lists, mood boards, sketches, and more. After the research, I decided on including an image of runners in Christmas costumes to really entice viewers to join the fun. I also decided to do a fancy curly font for the title of the race and a simpler easy-to-read font for the details and information. I decided I wanted to do Christmas colors but expand them a little bit and include light pink and baby blue to add a little more pop to my designs. I used Adobe to draw Christmas lights on each of my designs and let that be the common theme. After many different sketches and comps, these are my final drafts of my poster and my three corresponding social media posts.
Poster and Social Media Posts Project - Holiday 5K
Published:

Poster and Social Media Posts Project - Holiday 5K

Published:

Creative Fields